You would think Honda's guys would be happy being the only game in town, but that's not necessarily the case.
When you're the only one supplying the engines, the lack of competition reduces the brand value.
"How do you get people excited about Honda products when you win every week?" asked Erik Berkman, president of Honda Performance and Development. . . .
But the most telling comments came from Indy Racing League CEO Randy Bernard, who said, "We compete with all types of entertainment. The biggest movie out there tomorrow will compete with us on ticket sales." Bernard understands motorsports must compete for attention in a world obsessed with gadgets and technology.
Which is why the future looks bright for IndyCar.
Not "Chilling". Just Aggravating. - An off-duty soldier has been brutally murdered in London by a small group of men wielding meat cleavers. Consider for a moment the degree of attention such...
19 hours ago